The Client

The client is a major manufacturer & distributor of cattle feed who faced the challenge of realizing on-table conversion and payment collection within the due dates planned for their sales team of 75+ executives in Karnataka, Mumbai, Tamil Nadu, Andhra Pradesh & Delhi. As it is crucial factor for revenue improvements for the company, their objective is to update management on customers’ orders, received by the on-field executives and to avoid delay in payment collection with an on-field team management app with real time notifications.

The Business Need

The client could use Trinetra iWay – sales force empowerment application to provide the right data on payment collections dues against each and every invoice raised. Executives give data based on the orders given by customers through user-friendly order management module. Based on this, the list of products in the inventory can be managed easily with efficient stock management module. They can plan for instant delivery, which will increase the level of customer satisfaction. The client also requested the support in customer ticket raising mobile app through which order details and payment collection details can be managed with support closure related to bulk orders. Based on this data the executives can engage their customers, providing quick support, which goes to enhance the brand value of the company which increase the turnover and revenue of the organisation.

Solution & Implementation

The client as a leading manufacturer and distributor of cattle-feed having a market spared all over India, has a large team of 75+ sales executives to visit customers regularly, to collect new orders and payments due. Trinetra iWay – sales team management solution realized that their organized and on-field salesmen automated system can play a vital role and can meet a fundamental need for the company’s growth and reputation.

Trinetra iway mobile field force solution enhanced the visibility for sales executive by providing an order management system that allows the sales executives to place orders received from customers from the customer location itself which will be helpful for on-table conversion and plan the quick deliveries. On-field Sales Executives can also get the real-time status on the customer, like pending payments or order delivery made, based on which sales executives can take necessary steps.

Trinetra iWay – On-field sales employee tracking software is a best in class example where customer relationship sales teams can collaborate together to handle customer responses, through a customer relationship management solution, besides improvising and getting the sales process organized. Using the effective order management feature, executives can stay updated on on-table sales closure. Customer satisfaction is achieved by the executives as they can honour their commitments in time, with instant updates on status are available to them with schedule management app where schedule notifications, schedule history, self-performance graphical reports, location tracking and real time alerts can be taken easily.

Benefits of the solution

• Maximized revenue generation &
• Improved Customer satisfaction.
• Instant updates on sales schedules.
• High value of payment collection within due.
• Increase in the revenue trend through on-table order conversion.
• Improved visibility into location, operations and performance.