Enhance your team of On-Field sales executives and dealers/partners with real-time notifications on the latest discounts, new essential products, and special region-based offers to close more orders during COVID lockdown.

Introduction

The client from the agricultural sector caters to the poultry industry and is a prominent player in the cattle-feed production industry, with the market spread all over the country. The client approached us to improve upon the sales and distribution of the company and improve the communication and efficiency of their team of field executives working in the field.

The Problem Outline

The client catering to the agricultural segment has a team of field executives to look after their product portfolio and operate in the market spread over a wide geographical area. To improve the efficiency of their field executives, sales, and distribution, they were looking for a field executives management software solution to address their pain points and improve their operations. The client wanted to have the complete visibility of the executives on the field

They wanted to have a quick analysis of the dealer/farmer schedule summary at the end of a working day. They wanted to confirm that their executives have visited the dealer/farmer at the location as per the plan or Schedule. The Sales Managers wanted to get an accurate update on the distributors for each and every zone with the respective retailers under them.

Their objective was to quickly improve the consistency of order conversion for cattle feed orders from all the zones The managers needed to support field executives instantly with flexible discounts and rewards in the competitive zones they were operating. To organize a clear structured hierarchy for the field force teams at work, the company needed an automated mobility solution.

The Solution Summary

• The Trinetra team was briefed and they set out to address their pain points by offering a customized and optimized solution to the client. The field executive management solution offered was tweaked to their requirements and to address their pain points as given below.
• The client is now provided an exclusive platform to get updated data on the schedule summary reports of the Sales teams at the end of the day.
• The solution improves dealer/farmer satisfaction and helps generate more new orders, even during these critical situations like the COVID-19 pandemic.
• The software solution helps make the field executives aware of the latest rewards and commercial benefits to distributors/dealers.
• The software application manages and monitors all the Schedules, tracking the progress with the location of the schedules on a real-time basis.
• The solution is now a user-friendly solution made specifically for the cattle feed production industry supported with the Domain expertise in field force solutions already implemented Pan-India and in the Middle East.
• The solution offers real-time exception handling of the executives, effective distributor/dealer/farmer summary reports, and productive schedule management with instant customer support.
• The software improves the visibility of the executives with their availability and location in real-time.
• The solution supports the Sales manager to take out daily reports with client feedback attached
• The software is compatible with mobile applications that can support on-field executives in many ways.

Benefits of the Mobile Field Force solution:

• The solution provides the answer to know the overall summary of the schedules with progress updates
• The solution addresses the difficulty faced by the managers related to the visibility of field executives
• The solution helps to take quick action to provide discounts to distributors to close orders over the table
• The solution supports the team to increase the monthly order closures.

Outcome / Result

• A distinct platform to get updates on sales schedules, plus summary reports of the team with customer feedback.
• Improve customer satisfaction and helps generate more repeat orders
• Make executives aware of on-field tasks/achievements on-the-go
• Helps to take self-proactive action plans to achieve results.
• Effective & user-friendly solution made specifically for client’s requirements.

Client testimonials

“We are using their solution and it has improved engagement across all our teams. This partnership with Trinetra has improved our efforts in strategic marketing initiatives and the communication by managers and field executives. Streamlining workflow for efficiency, we have given a more personalized service to customers and dealers.” – Head of Marketing

To get a better understanding of the solutions that TRINETRA offers, a demo can be arranged at your request. We will be also happy to contact you and discuss your requirements as soon as possible.

Know more about Trinetra iWay’s applications and modules by going through our website.