Make use of effective field force management solutions to reshape performance to match the present FMCG industry trends.
Catch up with the industry leaders by using customizable field sales management software developed to help businesses and enterprises to perform their tasks better and achieve their goals or objectives faster. This applies more to organizations that deploy large mobile teams or field agents for sales or service tasks and responsibilities.
FMCG enterprises have to integrate software applications to enhance their business operations. Companies that don’t adapt to this are at a disadvantage. Do you know that only 42% of FMCG companies have effective Field Sales Management solutions to improve their business? The rest have to make the move to adopt a software application to catch up. Highly competitive companies must always stay one step ahead and so FMCG leaders have to rely on cutting-edge technology and IT to help them move up to the next level. How they are benefited from field force management software with mobile app integration, like the one Trinetra iWay offers, is what’s discussed below.
Enable better collaboration of remote teams
The field force management application with mobile app integration offers 24×7 availability without time zones. It provides the ability to communicate with team members, back office, and department managers in real-time, helping faster conversions and to make strategies based on data, like customer information. This system facilitates the collaboration of remote team members.
Collect & store real-time information
Salespeople don’t depend on any team member to get info or access the data needed, as they access the data from their laptop, tab, or smartphone. Most of the applications can be integrated with CRM tools that collect and systematically save customer data to be analyzed and turned into actionable insights. This is invaluable to the competitive FMCG sector.
Helps forecast market demand
FMCG leaders with numerous brands catering to millions of customers across countries, have to get exhaustive data on millions of unique buying personas. FMCG salespersons are helped by this data cache to predict or forecast market demand and even trends with business analytics.
Gain cross-selling opportunities
The data in possession is available and readable, which helps cross-selling and up-selling techniques by sales representatives. They can use data from previous histories and interactions to offer individual customers a deal on the spot.
Remotely track stock in real time
Cloud computing helps sales analytics which helps sales executives to improve their KPIs. A sales management system helps sales executives to access stock details at any level, got right from retailers, stockists and distributors, to strategize their sales objectives.
Do Micro Market analysis
The daily sales report is outdated by this software system. FMCG companies can use field sales management software to obtain data about micro-markets which was earlier not possible without wireless connectivity. This system can tell you the fastest moving lines, by sales and region.
Track merchandising activities
With the cloud-hosted applications, merchandising can be tracked both on-site and in-house. Salespeople can make sure every pipeline is streamlined and made convenient for the consumer.
Helps reduce reliance on distributors
FMCG distributors may change over time to another competitor, upsetting the supply chain. However, by obtaining all business information sales, the managers can reduce dependence or reliance on distributors, to keep the business going.
Easily connect to retailers
With the field sales management software in place, FMCG companies can be independent of distributors and connect with retailers directly with their mobile field sales software system.
Helps New Market Expansion
Internet-based systems can help FMCG companies’ expansion plans into new markets. With info collected, stored, and analyzed on the field, they can gauge customer behavior and market demands at any time and also keep tabs on sales reps. This online system pushes faster moving products to boost everyday productivity and long-term efficiency of the sales representatives and entire teams collaborating and communicating with each other. The field sales team management system is an application that is scalable, encouraging growth.
Technology has innovations and solutions to overcome the sales and service challenges faced on the field by the field force. Next-gen mobile sales applications make an impact in improving and better managing sales or service teams in the field.
Make Trinetra iWay your reliable solution provider, offering a robust, scalable mobile field force management solution to address all your pain points in sales or service management for field executives.
