Bar none, the biggest objection a customer ever raises is price. Often they don’t comprehend the value of your solution, therefore concluding that the number you’ve quoted is completely arbitra, may even greed-based. It’s true that today’s customers exist in a climate of global competition; they know how to “Google it,” etc. But

Real World Example

Bar none, the biggest objection a customer ever raises is price. Often they don’t comprehend the value of your solution, therefore concluding that the number you’ve quoted is completely arbitrary,

Don’t
play what’s there, play
what’s not there.

— Miles davis

Bar none, the biggest objection a customer ever raises is price. Often they don’t compreh value of you solution, therefore concluding that the number you’ve quoted is completely arbitrary, maybe even best greed-based. It’s true that today’s customers exist in a climate of global competition.