The Client

The client operates all over India as a leading distributor of Agricultural fertilizers. With their corporate office at Hyderabad, they have a team of 100+ sales executives working on-field who travel around to meet multiple dealers and farmers. They not only meet existing customers, but also new customers with pre-defined plans charted to take up new and also repeat orders from them.

 

The Business Need

The client, an accomplished Agriculture Fertilizer production and distribution company, is planning to move forward to the next level and increase their annual revenue generation. So, they intend to implement an on-field sales executives automated solution across their organisation to help their expansion & growth.

Their focus is primarily on the monthly sales target achievement, as it plays a major role in increasing the yearly revenue generation. The Sales team will also be able to make self-plans with this solution as they work to convince customers for repeat business, and on table conversion of orders, with more value addition.

 

Solution & Implementation

As a leading fertilizer distributor serving the markets all over India, their large teams of sales executives recognise that an organised and automated system can play a vital role and serve a fundamental need for the company’s growth & reputation. The Trinetra iWay Mobile Field Force solution enhances and automates the daily business of on-field executives, thus enabling Sales team to complete high value sales calls quickly. The can also get client engagement reports on the total sales call count of customers, based on which necessary next steps can be taken to engage high priority clients. It will maximize productivity of the field executives’ client engagement. During a COVID pandemic situation, managers can differentiate the orders received from dealers and farmers, which helps them to plan for the right target audience.

Quick TAT is achievable by the executives for sales visits to high priority customers, as the tasks are handled by the right person on-field now, owing to the organised task management software. Using the Sales Field Force Solution from, Trinetra iWay, Sales team can discover all mentions about planned sales tasks so as to close the order across-the-table, which highly increased revenue.

 

Benefits of the solution

• Maximize productivity from sales executives.
• Centralized monitoring & tracking of sales executives.
• Improved locations tracking, operations and performance.
• Instant customer feedbacks with rating.
• Improve on-table conversions.
• Ensures Quality of planned & ad hoc sales calls .
• Instant Updates on Spares delivered with photograph
• Improved visibility into operations and performance.